Privacy controls
Cookie and Tracking Notice
You can use the website and reach checkout without accepting optional analytics or advertising technologies.
Last updated: August 17, 2026
1. What these technologies are
Cookies are small files stored by a browser. Similar technologies include local storage, session storage, tracking pixels, tags, and scripts. They can remember a choice, distinguish browsers, measure activity, attribute advertising, or help diagnose how a page works.
2. Necessary storage
| Name or type | Purpose | Duration |
|---|---|---|
sws-marketing-consent (local storage) | Remembers whether optional analytics were accepted or declined. | Until you change the choice or clear browser storage. |
| Hosting and security requests | Delivers pages, balances traffic, detects abuse, and maintains security. | Session or limited log-retention period. |
Campaign parameters in the page URL may be passed to Hotmart when you click checkout. This preserves the source of a visit but does not require an optional cookie on this website.
3. Optional analytics and experience tools
When configured and accepted, we may use:
- Google Analytics, commonly using
_gaand related identifiers, to measure traffic and sessions. - Microsoft Clarity, using identifiers such as
_clckand_clsk, to understand clicks, scrolling, and page performance. - Hotjar, using
_hj*cookies and browser storage, to create heatmaps and diagnose interaction patterns.
Session-diagnostic tools are configured to avoid intentionally capturing payment details or private messages. We may use only one diagnostic provider at a time where that is sufficient for the experiment.
4. Optional advertising tools
- Meta Pixel may use
_fbp,_fbc, and related identifiers for campaign measurement and audiences. - TikTok Pixel may use
_ttp,ttcsid*, and related identifiers for measurement, attribution, and advertising optimization.
These tools may connect a visit or checkout interaction with an advertising campaign. They do not load from this website before optional-tracking consent is recorded. Provider cookie names and lifetimes may change; consult the provider policies linked in our Privacy Policy.
5. Hotmart checkout
Checkout is operated by Hotmart on its own domain. When you follow a checkout link, Hotmart may use cookies or similar technologies for payment, security, fraud prevention, preferences, analytics, and legal compliance under its own notices. Our preference control cannot remove cookies set on Hotmart's domain.
6. Manage your choice
Declining optional tracking does not prevent access to the website or checkout. Changing from accepted to declined stops our configured optional scripts on the next page load and removes recognized first-party optional cookies where the browser permits. Provider-side records already created may remain subject to that provider's retention rules.
7. Browser controls
Browsers also let you delete or block cookies and clear local storage. Blocking all storage may prevent the site from remembering your choice, so the consent prompt may appear again. Advertising providers offer additional account-level and industry opt-out controls.
8. Contact
Questions about these technologies can be sent to [email protected].